The Crooked Trails Team

Board of Directors

Dan Moore

Dan Moore is the CEO of the travel-industry consultancy, Pandion. Dan has over 15 years experience as an entrepreneur, professional adventure guide, and high-level facilitator. He has successfully launched and led two travel companies, filling numerous roles at each. Dan has participated in every Adventure Travel World Summit since 2008, learning best practices and industry trends from business leaders from around the globe. He is frequently asked to present at conferences and meetings and regularly delivers seminars and workshops.

Dan has extensive experience designing cutting edge itineraries and travel products, and applying innovative techniques to market these products. He frequently utilizes his operations knowledge, including guide training, permitting, risk-management, staff management, and more, in his role at Crooked Trails.Dan sits on other non-profit boards: he represents the Adventure & Recreation segment on the board of the Washington Tourism Alliance and was a co-chair of the Alliance’s marketing committee; and is Board President for the youth focused Terra-Forma Education.

At the heart of his work is a passion for sustainable business, and the concept that we can have a profound impact on the world due to our actions.

Kelsey Holmes
Vice President

Kelsey Holmes lives in Seattle, WA and works for Amazon Web Services running global partnership programs. She develops and executes programs focused on AWS’s cutting-edge services and constantly expanding global partnership presence. This includes engineering and implementing partner development strategies, building mindshare through partners, and increasing adoption of AWS’ services across Partners and their Customers.

She grew up in Northern California, and has always had a passion for exploring, travel and sustainability. Her first roles were with Glide Memorial Non-Profit in San Francisco, and with American Cancer Society launching new social programs. She has a degree in Quantitative Economics from University of California, Irvine as well as a Law Degree from the University of Notre Dame. When not at work, Kelsey is building Legos with her six-year old son, hiking with her golden retriever, gardening, or traveling!

Lee Riggins

Lee Riggins credits her immigrant mother for her lifelong love of travel and foreign languages and appreciation of other cultures. She majored in French and English Writing at Concordia College and studied abroad in France, and as an adult has travelled extensively throughout the world, although her bucket list of additional destinations is still very long. A Montana native, she grew up appreciating nature and outdoor pursuits, and is today an avid boater, kayaker and hiker.

Lee is a training consultant at CDK Global in Seattle and has a long and varied career in learning and performance, human resources, business unit and project management, operations, writing and communications. She is passionate about utilizing her experience to promote ecotourism and support local economies and cultures through education and outreach.

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Julie Jetland

Julie grew up in Northern Minnesota, but answered the call of Washington’s mountains and waters in her early twenties and has never looked back. She holds a BS in Business Administration and has worked in multiple settings, using her skills to enable mission-driven organizations to find their strengths and manage their resources in the best possible ways to support their well-being and growth. Julie is a wandering spirit wrapped in the pragmatism that comes from being a numbers person and the single mother of two daughters who are now of the age where they are exploring their own life adventures. Julie is honored to be a part of an organization that will benefit from her pragmatic skills while enabling her wandering spirit  to finally have equal time.

Cindy Zu

Cindy Zu is a global financial professional who was born in Ohio, lived in Chicago, and spent her formative years in Rochester, New York. During high school, her family relocated to Singapore as expatriates. Cindy graduated from Singapore American School, where she started a nonprofit organization that used revenues from musical performances to start music programs in developing countries.

Cindy attended the University of Rochester with dual majors in Economics and International Relations and graduated a semester early Cum Laude with High Distinction. She began her career at J.P. Morgan in Hong Kong, Shanghai, and New York in various roles within the Corporate Investment Bank. In 2015 she joined J.P. Morgan’s Asset Management arm in Seattle, Washington within the Private Bank. Cindy decided to enter the tech world and became the Head of Business Development and Strategy for an early stage AI fintech startup. Her global banking experience has given her an in depth understanding of the global financial systems and emerging Fintech landscape.

Cindy also sits on the Board of Directors of the Music Center of the Northwest, a nonprofit music school in North Seattle. She enjoys golf, tennis, and boxing. She’s the captain of a mixed doubles tennis team in Seattle, and she recently hit her first hole-in-one. Her transient life and career has allowed her to thrive in situations that foreign and uncertain. She prides herself in her ability to widen the aperture and take a 10,000ft view of the situation, and she is thrilled to have the opportunity to help Crooked Trails grow.

Tammy Leland


Tammy Leland is a passionate traveler who has spent more than 20 years exploring the world. An outdoor enthusiast who enjoys climbing at high altitudes, Tammy initially began traveling the world as she sought out enticing peaks, visiting remote areas and living with mountain people. Over the course of her adventures, she learned fluent Spanish and discovered the joys of world music and connecting with local communities.

Tammy holds a B.S. in geology from the University of Washington and a master’s degree in environmental education from Western Washington University. Her master’s thesis examined the environmental, cultural, and economic impacts of travel. Prior to co-founding Crooked Trails, Tammy worked in a variety of positions related to education and the environment. She developed an industry workshop on responsible travel and is an expert on the development and delivery of interactive education programs, international community development, environmentally and culturally sensitive travel, and corporate social responsibility.

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